It’s a clean sweep! First in Brand Familiarity. First in Brand Used Most. First in Brand Used in the Past Two Years. First in Quality. Trex Company, the world’s largest manufacturer of wood-alternative decking and railing, dominated the 2015 Builder magazine Brand Use Study, outranking all other composite manufacturers in every subcategory measured for the Composite/PVC Decking industry.
This year's Study sets multiple records, as it marks the first time in recent history that a single manufacturer has topped all four subcategories. It’s also the eighth consecutive year that Trex has earned no. 1 rankings in Brand Familiarity, Brand Used Most, and Brand Used in the Past Two Years.
"Since first inventing the concept of durable and low-maintenance outdoor living products more than 20 years ago, Trex has consistently elevated the category by introducing design and manufacturing innovations that have secured its position as the preferred brand among both consumers and professionals," said Ronald W. Kaplan, chairman, president and CEO of Trex. "These rankings speak to Trex's core mission, and are a clear indication that quality, aesthetics and high-performance can go hand-in-hand with eco-friendly values."
This year's Study is the first since Trex completed its strategic transition to solely producing high-performance composite decking materials in 2014. All Trex® decking collections now feature the signature high-performance qualities first introduced in 2010 on the company's game-changing Trex Transcend® decking line, which delivers superior durability and wear-resistance, along with ultra-low maintenance and long-lasting good looks.
In that same time period, Trex has expanded its offerings into a full portfolio of beautiful integrated outdoor living options. From its wide selection of railing to Trex Elevations® Steel Deck Framing, Trex Spiral Stairs™, Trex Outdoor Lighting™ and accessories such as pergolas, Trex Outdoor Furniture™ and the just-introduced Trex Outdoor Storage™ collection Trex's product mix has grown far beyond decking to offer homeowners complete outdoor living solutions.
"Our trade partners look to Trex to continually engineer "what's next" in outdoor living and we deliver with innovative materials that reflect the needs of today's consumers and the evolving outdoor living landscape," Kaplan said. "We truly value the trust and confidence that these professionals place in our brand and are extremely proud to be their manufacturer of choice."
The 2015 BUILDER Brand Use Study sponsored by Hanley Wood and conducted by The Farnsworth Group, a leading industry market research firm, surveyed 1,128 respondents. Highlights of the study will be published in the April 2015 issue of BUILDER as well as posted to BUILDER's website, builderonline.com.